Author: Sarah Scott

Heartless curls—sometimes called heartless curls—have become a practical way to create waves, curls, and volume without relying on curling irons or wands. Instead of using high temperatures to reshape the hair, these techniques use gentle tension, wrapping, braiding, twisting, or soft curling tools while the hair dries or sets. The biggest advantage is flexibility: there isn’t one heartless curling method that works identically for everyone. Fine straight hair may need a lightweight mousse and tighter wrapping, while thick or naturally curly hair may respond better to larger sections, twists, or curl-enhancing products. Heartless styling can also help reduce exposure to…

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The beauty industry has made major progress in moving away from single-use packaging, but choosing a product simply because it says “econ-friendly” is not enough. A genuinely useful refill system should make it practical to keep the original container, buy replacement product, and avoid unnecessary packaging over multiple purchase cycles. Refillable beauty is becoming increasingly common across skincare, hair care, makeup, fragrance, and body care. In 2026, L’Oreal’s global refill campaign includes 18 brands and 28 products across four divisions, while brands such as Kjaer Weiss and L’Occitane have built refill systems into significant parts of their product ranges. The…

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